Nuelink · Link building
Backlinks from the biggest names in automation.
How one early win helped open the door to IFTTT, Make, Integrately, and Zapier.
The client
What is Nuelink?
Nuelink is a social media management automation tool that helps creators, brands, and agencies schedule, manage, automate, analyze, and repurpose their content across multiple social media platforms.
The opportunity
A natural fit. A difficult door to open.
When you work in the social media automation space, it’s rare to get noticed by the giants, let alone be linked to by them. These are companies with huge authority, massive audiences, and teams that rarely link out unless there’s a clear reason. I’m talking about Zapier, Make, IFTTT, and Integrately.
Nuelink already helps creators and brands automate their social media workflows, from scheduling posts to repurposing content across platforms. That made it a natural fit for their automation ecosystem.
The approach
Win one giant first.
Instead of chasing everyone at once, we knew we only needed one backlink from a giant first. That single win could act as social proof to approach the others, turning a cold pitch into a warm introduction.
We made IFTTT our first target. We reached out to their team and got Tripp Stanford to agree to add Nuelink as one of the best social media management tools in their article.
From there, we:
- Identified blog posts, resource hubs, and integration pages where Nuelink could fit naturally.
- Leveraged industry relationships for warm introductions when possible.
- Positioned Nuelink as a complement to their ecosystem.
The impact
Five placements. Four recognized brands.
Beyond the backlinks, the campaign created direct brand association with some of the most recognized names in automation and reinforced Nuelink’s relevance in the social media automation niche.
The wins
The placements
Each card opens the source article. Use Ctrl+F to search for “Nuelink” or the anchor text.
Historical case study: these placements reflect the original campaign period. Some articles or links may have changed or been removed since then.
Editorial placementIFTTT
Best social media management tools
Editorial placementMake
Automation vs. authenticity in social media management
Editorial placementMake
What makes a good social media manager
Editorial placementIntegrately
AI marketing tools
Editorial placementZapier
Best social media management tools
Earned organically shortly after Nuelink was added to their directory.
View articleWhat this means to Nuelink
Nuelink was still in its early stages during this campaign. Getting mentioned by established automation brands gave it valuable backlinks and early credibility, helping it build a stronger foundation and get a foothold in a competitive market.